Luxury Apartment Walkthrough — Pre-sales Animation
A 120-unit luxury apartment complex in Delhi NCR needed a marketing-grade walkthrough to anchor their sales office and digital campaigns. The 6-minute animation was viewed 180,000 times across digital channels in its first month.
The Challenge
The developer was entering a competitive Delhi NCR market with a premium price point. Their sales office needed a centrepiece experience — something that would stop a prospective buyer mid-walk and make them sit down. At the same time, the same asset needed to work as a social media pre-roll and a YouTube pre-launch teaser.
Our Approach
We crafted a 6-minute narrative walkthrough structured in three acts: arrival & exterior, the journey through a show apartment, and an aerial outro over the site with the surrounding neighbourhood context. A professional voice-over script was provided by our team and recorded in-house. The animation was mastered at 4K for the sales office screen and re-exported as 16:9 full-length, 9:16 reels, and a 60-second teaser — all from the same scene files.
The Result
The full-length walkthrough was viewed 180,000 times on YouTube and Meta in the first month. The 60-second reel drove 4,200 qualified enquiry form fills. The sales team reported that 60% of site visitors had seen the walkthrough before arriving — reducing the time-to-decision significantly.
Project Gallery
"Our sales office conversion rate jumped after we installed the walkthrough on the main screen. Buyers who'd seen the video online already knew what they wanted — they just needed to sign."
